ABOUT US

Pooja Shroff is a well renowned designer entity. a former Fashion Technology student pursued her design dream at the very esteemed Parsons, The New School of Design, New York. Soon after she launched her garment label in 2010 'Pooja Shroff' - a contemporary and Pret line of silhouettes for the highly free spirited independent women of today! Her designs are sensitive to creativity and linked to high level of artistic talents. She describes her clothes as extremely wearable, depicting the wearers personality, asserting a stylish and confident look. Pooja Shroff was awarded by the Embassy of Republic of Indonesia for her collection based on Indonesia Batik on Indian Textiles in the year 2019.

THE BRAND

Pooja is a veteran in the fashion circles. She is a member of the FDCI (Fashion Design Council of India) and debuted with Amazon India Fashion Week in 2017 where by her autumn winter collection got much applaud. Thereby she also showcased her spring summer collection with none other than the style icon "Nimrat Kaur' at Lakme Fashion Week 2018. Her collection 'SAAR 2020' was showcased at LFW with the gorgeous Tahira Kashyap stopping the show. She has also carved a strong niche in the international sectors such as Hong Kong, Jakarta, Dubai, Bangkok and Singapore, with a significant client following when it comes to Bollywood various celebrities in the fashion and film fraternity have adorned her creations. To name a few Mrunal Thakur, Neha Dhupia, Nimrat Kaur, Bhumi Pednekar, Jacqueline Fernandez, Bipasha Basu, Shreya Ghoshal, Urvashi Rautela, Gauhar Khan, Mouni Roy, Soha Ali Khan Archana Puran Singh, Sunny Leone, Samiksa Madana etc. The brand has been nationally covered by various magazines and newspapers like Brides Today, Vogu, Elle, Femina Wedding Times. Femina, Cosmopolitan, L'Official, Bazar India, NDTV, Miss Malini and Newspapers like Hindustan Times, The Pioneer, The Indian Express, The Telegraph, The Times of India, to name a few.