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Pooja Shroff is a well renowned designer entity. a former Fashion Technology student pursued her design dream at the very esteemed Parsons, The New School of Design, New York. Soon after she launched her garment label in 2010 'Pooja Shroff' - a contemporary and Pret line of silhouettes for the highly free spirited independent women of today! Her designs are sensitive to creativity and linked to high level of artistic talents. She describes her clothes as extremely wearable, depicting the wearers personality, asserting a stylish and confident look. Pooja Shroff was awarded by the Embassy of Republic of Indonesia for her collection based on Indonesia Batik on Indian Textiles in the year 2019. Pooja was also awarded certification by FICCI YFLO womens organisation Delhi, in 2023 for her contribution to field of Fashion and Accessories.



Pooja is a veteran in the fashion circles. She is a member of the FDCI and debuted with Amazon India Fashion Week in 2017 where by her autumn winter collection got much applaud. She also showcased her spring summer collection with none other than the style icon "Nimrat Kaur' at Lakme Fashion Week 2018. Her collection 'SAAR 2020' was showcased at LFW with the gorgeous Tahira Kashyap stopping the show. She has also carved a strong niche in the international sectors such as Hong Kong, Jakarta, Dubai, Bangkok and Singapore


The Brand has a significant client following when it comes to Bollywood various celebrities in the fashion and film fraternity have adorned her creations. To name a few Anaita Shroff Adajania, Mrunal Thakur, Neha Dhupia, Nimrat Kaur, Bhumi Pednekar, Jacqueline Fernandez, Bipasha Basu, Urvashi Rautela, Gauhar Khan, Soha Ali Khan, etc

The brand has been nationally covered by various magazines and newspapers like Brides Today, Vogu, Elle, Femina Wedding Times. Femina, Cosmopolitan, L'Official, Bazar India, NDTV, Miss Malini and Newspapers like Hindustan Times, The Pioneer, The Indian Express, The Telegraph, The Times of India, to name a few.